4 Dec 2018 5 min read RCS Messaging: a Buzzword or a Real Opportunity? RCS is already growing exponentially. Learn what RCS is and how businesses can use it for their own good.
22 Nov 2018 4 min read 4 Grey Routes for A2P Traffic Termination Mobile Operators Should Know About Dmytro Lytvynov, Project Manager at GMS, shares the most common types of grey-route traffic termination mobile network operators should be aware of.
16 Nov 2018 5 min read Why and how to Use Messaging Apps for Banking Should banks use messaging apps for business? Are they secure? Tatyana Shypenko and Denys Onyshchenko, managers at GMS, answer the most common questions on the topic.
12 Nov 2018 5 min read Monetising SMS Traffic: Pros and Conmen If A2P SMS traffic is driving growth, why are mobile operators watching their revenues decline? Find out how to monetize SMS traffic and take control of your mobile network.
5 Nov 2018 4 min read Mobile Messaging for Retail: Your Key to Customer Engagement Vitalii Androsiuk, OTT Services manager at GMS, on how to use messaging apps for retail and what to keep in mind when planning your messaging campaign.
1 Nov 2018 5 min read Reinvent Your Marketing Strategy: 5 Customer Retention Tips A sound customer retention strategy is the primary solution to customer churn. GMS shares best practices on how to increase customer retention rates.