GMS Enhances CPaaS Offering with Acquisition of telXira

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BAAR, SWITZERLAND. 20 SEPT 2023 Global Message Services (GMS), the trusted communications service provider for enterprises and mobile operators worldwide, today announced that it has acquired telXira, a well-established provider of business messaging services.

Established in 2013 telXira is an award-winning Swiss company that specialises in business messaging solutions tailored to meet the needs of both enterprises and Mobile Network Operators. telXira is known for their intelligent, feature-rich, simple-to-use CPaaS solutions and continuous innovation. 

GMS has a communications solutions suite for Enterprises and MNOs including CPaaS and AI Chatbots. GMS is already recognised as a Tier 1 CPaaS vendor by ROCCO and the addition of telXira further advances our CPaaS offering.

“We are delighted to welcome the telXira team to our family. Our industry is going through a stage of hyper growth as brands adopt digitalisation to interact more effectively with their end-users. We at GMS are responding to the demand by bringing the best industry talent and technology on board.” Charles Upchurch, GMS CEO, said. “By integrating telXira’s innovative solutions into our CPaaS offering we are delivering the best of what the industry has to offer to our clients.”

“Since its inception, telXira has focused on recruiting the best minds in the industry which has allowed us to develop the world’s most innovative business messaging solutions. Joining forces with GMS enables us to open a new chapter of growth.” said Ellen Velickovska, Co-Founder and Managing Director, telXira. “By becoming a part of the GMS family we will be able to bring our best-in-class solutions to a much larger customer base and continue challenging the status quo by setting higher industry standards globally.”

About GMS

Global Message Services (GMS) is the trusted communications service provider for Enterprises and Mobile Operators worldwide.

GMS’ CPaaS solution enables brands to unify multichannel customer communications via a single API and self-service platform. Complementing this is an AI-driven chatbots and CCaaS platform that enables brands to build engaging, two-way, 24/7 communication at any touch point, significantly enhancing the customer experience.

As a valued partner of Mobile Operators, GMS enhances their messaging business and protects revenues by optimising A2P, P2P, and P2A traffic exchange, while preventing SMS and voice fraud.

Established in 2006, GMS is the leader and industry ambassador for secure, legitimate, and transparent messaging. It is headquartered in Baar, Switzerland, with regional offices across the globe.

For more information about GMS, visit

About telXira

telXira is a Zurich-based business messaging service provider founded in 2013. telXira’s Communications as a Service (CPaaS) platform is an all-in-one business messaging tool supporting the full range of messaging use cases across transactional SMS, 2FA, two-way messaging, marketing campaigns and more.

For more information about telXira, visit


  1. A 2023 study from Juniper Research has found that the value of the CPaaS market will reach $29 billion globally by 2025; rising from $16 billion in 2022.
  2. In the Market Guide for Communications Platform as a Service (September 2022), Gartner predicts that by 2026, 90% of global enterprises will leverage CPaaS as a strategic IT skill set to maintain digital competency, up from 30% in 2022.
  3. GMS has been ranked as Tier 1 vendor in the Communications Platform as a Service Market Impact Report 2023 by ROCCO Research.
  4. telXira is the 2022 winner of Best Voice/UCaas Service Innovation award by The Global Carrier Awards

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