GMS makes strategic acquisition of Intentful to bring GenAI solutions to customers

2 min read

GMS, the trusted communications service provider for enterprises and Mobile Network Operators globally, announced today that it has acquired Intentful, a US-based Generative AI (GenAI) company.

Intentful has a proven track record delivering AI-powered solutions that address client-specific challenges and enhance business processes for leading global firms since 2021. Building on its strong legacy in messaging and its profound expertise in mobile network operators and enterprise business, GMS is focusing on the AI-powered future of communications by building a diversified communications solutions portfolio. The acquisition will allow GMS to leverage Intentful’s AI technology and expertise to continue innovating.  

“We believe the future of communications is AI-driven. By integrating Intentful’s GenAI solutions into our offering, we are building towards delivering the future of personalized customer experience to our partners globally,” said Charles Upchurch, CEO of GMS. “We are delighted to welcome the Intentful team to GMS.”

Marina Petrova, CEO of Intentful, added: “With our extensive GenAI experience across multiple projects and our respected position as thought leaders in the field, Intentful’s approach transcends the common hype surrounding AI. We emphasize tangible benefits and concrete opportunities that GenAI technology brings to the business landscape.”

Through this acquisition, GMS will be able to expedite the delivery of more AI-powered communications solutions to top brands globally, co-creating the future of personalized customer experience.

About GMS

GMS is the trusted communications service provider for Enterprises and Mobile Network Operators worldwide.

Established in 2006, GMS is the leader and industry ambassador for secure, legitimate, and transparent messaging.

Our CPaaS solution enables brands to unify multichannel customer communications via a single API and self-service platform. Complementing this is our AI-driven Chatbots and CCaaS platform – a comprehensive solution enabling brands to build engaging, two-way, 24/7 communication at any touch point, significantly enhancing the customer experience.

As a trusted partner of Mobile Operators, we also enable their messaging business by optimising A2P, P2P and P2A interworking while enhancing enterprise A2P messaging traffic management for revenue growth.

GMS is headquartered in Baar, Switzerland, with regional offices worldwide.

To learn more, visit and connect with us on LinkedIn and Facebook.

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