62% of digital consumers are now more critical of how businesses engage them than a year ago.
Brands wishing to forge strong relationships with their customers and prospects need to rethink how they interact at key touchpoints. By embracing a conversational approach and opening two-way communications via channels their customers use and trust the most, companies can achieve remarkable business results.
In this ebook you’ll learn about:
- 5 trends shaping customer expectations from brand communications
- Customers’ preferences for channel use and message frequency
- Best practices for cross-channel engagement
- 5 top use cases for mobile messaging