Globe and GMS announce strategic partnership to build the AI-driven future of customer experience

3 min read

Leading Philippine digital solutions platform Globe announces a strategic partnership with GMS, the AI-driven communications solutions partner, to build the future of customer experience for enterprises in the Philippines. The move will leverage GMS’ AI communications solutions to create added value for its growing number of customers amid its aggressive expansion.

Through this partnership, Globe is deploying the latest technology in Generative AI, Conversational AI and CPaaS to its enterprise customer base across all industries to help them improve customer experience and engagement, increase operational efficiency, enable data-driven decision-making, and decrease costs. This is in line with Globe’s strategy to support businesses with enabling solutions that will help improve efficiencies and overall business performance.

“We’ve had a highly successful collaboration with GMS for international A2P messaging through our portfolio company m360 for several years. Now, we are excited to extend our partnership because we believe GMS’ redefined business strategy aligns with Globe’s goal to empower each Filipino with every day digital solutions,” said Ernest Cu, President and CEO of the Globe Group. “GMS’ proven track-record and deep expertise in the Mobile Network Operator (MNO) business, as well as their innovative approach in developing communications solutions to enterprises worldwide will be invaluable in the next step of Globe’s journey.”

With the partnership, Globe and GMS will aim to provide better experience for enterprise customers through a complete, omni-channel campaign suite, deploying ConvAI tools such as chatbots to support first touchpoints, and using GenAI to support content creation as well as analysis and insights.

This will result in increased customer satisfaction, trust and loyalty, ultimately driving revenue. GMS’ know-how in innovative communications solutions will also enable Globe to deliver even more sustainable business to its customers and their end users. 

“Building on our strong legacy in messaging and our profound knowledge of the MNO and enterprise business, GMS is shifting its focus to the AI-driven future of communications. We’re leading this transformation by partnering with our clients and supporting them at every step of their journey. And we are excited to have this major partnership with Globe as it continues to expand its menu of digital solutions,” said Charles Upchurch, CEO of GMS. 

Recent acquisitions have allowed GMS to enhance its product portfolio and accelerate speed to market. GMS has a proven track-record of delivering success for enterprises in a wide range of industries. The versatility of its communications solutions makes GMS well suited to support Globe which provides digital solutions across several market segments.

About GMS

GMS is the AI-driven communications solutions partner for Mobile Network Operators and enterprises globally. GMS’ deep understanding of MNO and enterprises messaging business, expertise in network protection, and global connectivity set the foundations for GMS to move into the future: AI communications solutions that enable great customer engagement and exceptional customer experiences. Through recent acquisitions, GMS has enhanced its product portfolio with Generative AI and Conversational AI, as well as improved the technical capabilities of GMS CPaaS. The new GMS product offering will help our clients to grow their business, improve operational efficiency and build trust between their brands and their customers.  

For more information, visit:

About Globe Telecom: 

Globe is a leading full-service telecommunications company in the Philippines and is publicly listed on the PSE with the stock symbol GLO. The company serves the telecommunications and technology needs of consumers and businesses across an entire suite of products and services including mobile, fixed, broadband, data connectivity, internet, and managed services. It has major interests in financial technology, digital marketing solutions, venture capital funding for startups, and virtual healthcare. In 2019, Globe became a signatory to the United Nations Global Compact, committing to implement universal sustainability principles. Its principals are Ayala Corporation and Singtel, acknowledged industry leaders in the country and in the region.

To learn more about Globe, visit

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