GMS debuts in Philippine market, launches messaging protection and monetisation project for Globe Group’s m360

3 min read

Baar, Switzerland — 26 July 2022  — Global Message Services (GMS), an international messaging service provider and pioneer in A2P, P2P, and P2A messaging and monetisation, has launched an exclusive A2P hub and messaging protection project for inbound traffic with m360, a portfolio company of leading Philippine digital solutions platform, the Globe Group.

This deal marks GMS’ entry into the Philippine market, where Globe’s core telecom business resides, making it the largest mobile operator with a subscriber base of over 87 million. 

The unique configuration of Globe’s network, its security policies, and requirements called for a tailored suite of services that can deliver enhanced network protection. GMS will serve as an exclusive hub for inbound A2P traffic routed through the m360 multi-channel messaging platform. GMS experts will also support the operator with in-depth messaging business assessment, continuous testing, training, and advice for proper monetisation and protection.

Ramon Hirang, m360 Chief Operating Officer, cited the shared values of m360 and GMS that made the partnership possible.


Ramon Hirang

m360 Chief Operating Officer

The Globe Group and m360 put customers first, and as we strive to provide them with the best experiences possible, the quality of service becomes paramount. Partnering with GMS helps us achieve this goal as their messaging protection expertise will ensure that our hardware and software capabilities are working at their fullest potential”.

Amer Siraj, Chief Commercial Officer, GMS, said the company takes pride in its partnership with Globe on its foray into the Philippine market.

Amer Siraj

Chief Commercial Officer at GMS

GMS is excited to make our debut in the Philippine market by partnering with their leading digital solutions platform, the Globe Group. We are looking forward to adding real value to their business by applying our messaging expertise and helping them achieve greater monetisation of their A2P traffic”.

About GMS: 

Global Message Services (GMS) is an international messaging service provider for Mobile Network Operators and a communications platform provider (CPaaS) for Enterprises worldwide.   

We bring the mobile messaging ecosystem together by providing a single access point for messaging traffic exchange between mobile operators and enterprises.  

As a trusted partner of mobile operators, we enable their messaging business by optimising A2P, P2P, and P2A interworking while enhancing enterprise A2P messaging traffic management for revenue growth.   

For enterprises, our communications platform (CPaaS) enables brands to unify customer communications via a single API and self-service platform, making it simple to send and receive messages orchestrated across multichannel touchpoints — including SMS, Push, Viber, WhatsApp, and RCS.  

GMS is headquartered in Baar, Switzerland, with regional offices worldwide.  

To learn more, visit us at and connect with us on LinkedIn and Facebook.  


About Globe Telecom: 

Globe is a leading full-service telecommunications company in the Philippines and is publicly listed on the PSE with the stock symbol GLO.

The company serves the telecommunications and technology needs of consumers and businesses across an entire suite of products and services including mobile, fixed, broadband, data connectivity, internet, and managed services. It has major interests in financial technology, digital marketing solutions, venture capital funding for startups, and virtual healthcare.

In 2019, Globe became a signatory to the United Nations Global Compact, committing to implement universal sustainability principles. Its principals are Ayala Corporation and Singtel, acknowledged industry leaders in the country and in the region.

To learn more about Globe, visit

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