GMS introduces new Business Communications Platform to help MNOs tap into OTT messaging revenues

2 min read

In today’s rapidly evolving communications landscape, MNOs are facing stiffer competition from internet companies than their traditional rivals.  

Over the top (OTT) messaging apps such as Viber, WhatsApp, Facebook Messenger, and others continue to eat into operators’ SMS revenues as the appetite for rich media messaging and greater interactivity increases. 

But what if operators could regain lost revenues by providing their enterprise clients with access to a platform that allows them to combine both conventional messaging and the rich communication capabilities of messaging apps? 

Addressing this opportunity, GMS has launched a white labelled CPaaS  (Communications Platform as a Service) solution for MNOs. The all-new GMS Business Communications Platform (BCP) is an out-of-the-box software-based solution that can be quickly deployed and offered via cloud or on-premises. 

Our reliable and cost-efficient multichannel messaging platform enables enterprises to securely orchestrate, create, and manage their messaging campaigns. 

business communications platform screenshot
An example of the web interface for creating campaigns

MNOs’ enterprise clients can now tailor their customer engagement strategy according to their needs and preferred channels, and our Business Communications Platform will ensure faultless and timely delivery across these channels.  

We are offering the following channels: 

  • SMS 
  • Push notifications
  • Viber 
  • WhatsApp 
  • RCS  


business communications platform gms global message services
Campaign orchestration

“GMS’ white-labelled CPaaS solution is a one-stop entry point for enterprises into the world of efficient, multi-channel communications. It is also a fantastic opportunity for operators to tap into incomes generated by OTTs, while branding the platform with their own unique identity. The Business Communications Platform’s capabilities can be expanded even further on-demand by adding new OTTs or implementing short messaging service centre (SMSC) functionality,”

– said Ivan Masalitin, Product Development Unit Manager, MNOs and Enterprises, GMS. 

GMS Business Communications Platform’s Key Features 

  • A high degree of customisation 
  • Near real time reporting which makes it a unique proposition for B2C sales and marketers to make instantaneous decisions and reap the results 
  • Opportunities to orchestrate campaigns and track the progress in real time 
  • Enhanced user experience via two-way communication with the customers – unlike television and print media  
  • Can be integrated with a variety of billing and CRM systems  
  • Channels can be prioritised according to business needs maximising impact 

Contact us to discuss your ideas and learn more about the deployment process and prices! 

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